Verticals

Booked appointments across every life insurance vertical.

IUL, final expense, annuities, term, whole life, mortgage protection — every vertical runs on its own product-specific funnels, its own qualification model, and its own confirmation cadence. We deliver appointments and exclusive leads engineered for the product you actually write.

What we run

Six verticals. One quality bar.

Cash value + retirement income

Indexed Universal Life (IUL)

Product-specific funnels around indexed universal life, tax-advantaged growth, and living-benefit riders — screened for age, income, and premium capacity.

Senior burial + simplified issue

Final Expense

Age-qualified senior prospects who understand they are shopping for burial and final expense coverage — not a generic life quote.

Fixed, indexed, and MYGA

Annuities

High-net-worth intent around retirement income, rollover-eligible funds, and principal protection — pre-qualified on investable assets.

Family income replacement

Term Life

Working-age household intent focused on income protection, mortgage payoff, and dependent coverage — screened for insurability signals.

Permanent guaranteed coverage

Whole Life

Prospects looking for lifetime coverage, guaranteed cash value, and estate or legacy planning — qualified before they ever hit your dialer.

New homeowner intent

Mortgage Protection

Fresh mortgage-record intent paired with life insurance interest — timed to the closing window when the prospect is actively thinking about coverage.

What goes into an Ironflow lead.

Product-named intent

The prospect engaged with an ad about the exact product — IUL, final expense, annuity, term, whole life, or mortgage protection — not a generic life quote.

Age & demographic filter

Every vertical has its own economics. We filter for the age, income, and household profile that matches the product at the form level.

Premium / asset screening

Premium capacity for life products, or investable assets for annuity prospects, confirmed before delivery.

Consent + compliance

TCPA-compliant consent captured and stored with every submission — disclosure text, timestamp, IP, user agent, page URL.

Real-time delivery

Webhook straight to your CRM within seconds of the form submit or appointment confirmation.

Full attribution

You see the ad, the funnel, and the answers — not just a name and phone.

Why producers work with Ironflow

Product-specific, not product-agnostic.

Most vendors sell one generic life lead to every agent regardless of what that agent actually writes. Ironflow runs a separate funnel system per vertical so the prospect on the other end of the line already understands what they clicked on — and you spend your day placing business, not building the concept from scratch.

Vertical-specific funnels

Every product has its own landing pages, ad creative, and qualification questions — never repurposed across verticals.

Transparent attribution

Every delivered lead ships with the ad, landing page, and answer set that produced it. No black boxes.

Defined replacement policy

A written 72-hour replacement window for disconnected numbers, duplicates, and out-of-filter prospects.

Regional exclusivity caps

Producer count per region is capped in writing. Leads are never resold into unlimited-share pools.

TCPA-first intake

Express written consent, timestamp, IP, user agent, and source URL captured on every submission.

Direct-to-CRM delivery

Real-time webhook or API delivery, with the option for calendar-booked appointments instead of raw leads.

Common questions.

What verticals do you cover?+

IUL, final expense, annuities, term life, whole life, and mortgage protection. Every vertical runs through its own product-specific funnels and qualification model.

Do you deliver leads or booked appointments?+

Both. Our specialty is booked appointments — a qualified prospect placed directly on your calendar with confirmation and reminder sequences — but raw exclusive-lead delivery is available in every vertical.

Are your leads exclusive?+

Yes. We cap producer count per region and provide clear replacement terms. No unlimited-share races.

What states do you cover?+

We run nationwide across the United States, with campaigns tuned per state where regulation and demographics warrant it.

How fast are leads delivered?+

Real-time via webhook to your CRM — typically within seconds of the form submission or appointment confirmation.

Do you replace bad leads?+

Yes, under a defined 72-hour replacement window for disconnected numbers, duplicates, and prospects outside the qualified filter.

How do you stay TCPA-compliant?+

Every submission captures express written consent with visible disclosure, timestamp, IP, user agent, and page URL — retained and available on request.

How is prospect data protected?+

Data is transmitted over TLS, stored in access-controlled systems, and only shared with the producer assigned to that regional cap. We do not resell or syndicate.

What CRMs and dialers do you integrate with?+

Anything that accepts inbound webhook or API — HubSpot, Salesforce, GoHighLevel, Radius, and any custom stack.

What is the minimum commitment?+

No long-term contract. Start on a small weekly volume, evaluate on placed premium, and scale when the math is proven.